Meskon Uchebnik Menedzhment 2011

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The article considers the existing approaches to the definition of the concept of 'strategy' and 'development', presents the author's approach to their formulation. The strategy of development of the industrial complex is proposed to be defined as the concept of development of the industrial complex, aimed at achieving the set goals, which is presented in the form of a long-term plan of specific actions that can implement this concept and provide competitive advantages in the market. When forming the strategy of development of the industrial complex, it is advisable to use a systematic approach, which allows to solve the problem of systematization of the process of choosing alternative strategies and priority directions of development of the industrial complex, to identify the main subsystems that provide the mechanism for the implementation of the strategy. Zavadskyi Y.S., Osovska T.V., O.O.

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